price war

price war
noun
intense competition in which competitors cut retail prices to gain business
Syn: ↑price competition
Hypernyms: ↑competition

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noun
: a period of intensive industrial or commercial competition characterized by repeated price cutting and designed to cripple or gravely handicap financially insecure competitors

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intensive competition, esp. among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.
[1925-30]

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price war noun
A form of commercial competition in which firms competing in the same market successively lower their prices in order to secure a larger share of that market
• • •
Main Entry:price

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price war UK US noun [countable] [singular price war plural price wars]
a situation in which businesses compete to attract customers by making their prices lower
Thesaurus: setting, controlling and changing prices and costshyponym prices and costssynonym

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price war,
a period of intense competition between merchants, especially retail merchants, in which prices are progressively slashed until they may drop below cost.

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n. a fierce competition in which retailers cut prices in an attempt to increase their share of the market

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noun, pl ⋯ wars [count]
: a situation in which companies or stores compete with each other by lowering their prices on goods or services in order to attract more customers

The airlines are engaged in another price war.

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ˈprice war [price war price wars] noun
a situation in which companies or shops/stores keep reducing the prices of their products and services in order to attract customers away from their ↑competitors

All the large supermarket chains are currently locked in a price war.


Useful english dictionary. 2012.

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